The Seoul Palace Hotel is nestled in Gangnam District which is ideal for business and shopping - overlooking the beautiful Han River. The hotel is located next to the Express Bus Station and City Air terminal you can go easily and comfortably anywhere in Korea. The hotel was first built in Gangnam District as luxury hotel, and has been building up our reputation. As you can see from our service motto, The Most Personalized Hotel in Seoul you can feel the atmosphere of warmth, comfort and friendly smiles. A harmony of Korean and Western style, the most personalized service and the best accessibility in Korea. We are proudly inviting you to the most personalized world. Utell Value Selection - Takes pride in creating a friendly and informal atmosphere, providing excellent value for money for both business and leisure stays.