Custom-designed artwork and whimsical detail combined with personalized service gives Stay. a distinctive flair. Accented by warm copper tones, the well appointed guestrooms are uniquely styled with comfort and functionality in mind. Stay. is situated in the heart of Times Square - New Yorks pulse for entertainment and business. This destination-within-a-destination offers visitors a unique blend of chic styling and accessibility. 208 stylish and accommodating guest rooms each with custom-designed 300plus thread count sheeting, quintessentially comfortable feather bed and complimenting duvet, custom-crafted minibar, Alcatel-Lucent technology, Bluetooth and Skype enabled cordless phone, Bose Wave audio system with iPod cradle, and high definition 37-inch TV with on demand programming. Bath with LOccitane products and plush terry bathrobes. Stay. offers complimentary access to New York Sports Club, room service provided by Aspen, on-loan preloaded iPod digital audio players, complimentary access to 24 hours business center, complimentary New York Times, concierge services, daily maid & turndown service, valet service, complimentary overnight shoeshine, and personal shopping services.