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Beaches are California's number one tourist destination, generating over $30 billion in spending and supporting over 500,000 jobs. Not only do California beaches provide great vacation opportunities, they are an important part of the environment and the first line of defense against the ravages of coastal storms. Each year, hundreds of miles of shoreline disappear from coastal states and in California 85% of beaches are eroding. We're here to help reverse the tide! Each time you make a reservation, or visit an advertiser, you're generating funds to rebuild California's beaches. 100% of the after-tax profits from our efforts are donated to beach renourishment projects. So, book a great deal and help rebuild great California beaches.